NST Malaysia: AI News Presenters

AI Avatars in News Broadcasting: How NST Created Social Media Video News with DeepReel

In today's digital landscape, traditional news outlets face a critical challenge: creating engaging video content for social media without the massive investment in traditional broadcasting infrastructure.

When New Straits Times (NST) needed a solution for AI video news broadcasting, they turned to DeepReel's cutting-edge AI avatar technology.

The Challenge: Creating News Videos at Scale

New Straits Times (NST), Malaysia's leading English newspaper since 1845, has been a cornerstone of Malaysian journalism for over 175 years. With over 80% of Malaysians consuming news through social media, NST needed to:

• Produce daily video news content
• Keep production costs low
• Deliver updates quickly
• Reach younger audiences

DeepReel's AI Avatar Solution: Making News Production Effortless

Using DeepReel's AI avatar technology, NST created custom AI news presenters without investing in expensive studio equipment or hiring talent. Our AI avatar technology enabled them to:

• Create professional news videos in minutes
• Generate video content in cost-effective way
• Maintain consistent quality across all productions
• Scale their social media news production efficiently

The Results

NST successfully launched two flagship programs using DeepReel's AI avatars:

1. News at 9: A daily news broadcast reaching thousands of viewers
   1. Quick turnaround for breaking news
   2. Consistent engagement on social platforms
2. Market Pulse: Daily financial market updates and analysis
   1. Timely financial news delivery
   2. Enhanced viewer engagement

Benefits of AI News Videos

Organizations implementing DeepReel's AI avatar technology experience:

• 📈 Increased social media engagement
• ⚡ Faster content production cycles
• 💰 Reduced operational costs
• 🎯 Better audience targeting
• 📱 Multi-lingual content production

Ready to transform your video content strategy? Contact DeepReel today to learn how our AI video content creation solutions can transform your digital presence.

See how DeepReel's AI video technology can help your business reach wider audiences. Book a demo today.