Acceptable Use Policy

Effective Date: January 1, 2026
Last Updated: January 1, 2026

This Acceptable Use Policy (this “Policy”) applies to your access to and use of the website, application, software, tools, APIs, AI video generation services, avatar and voice tools, templates, content creation features, and related services provided by DeepReel Technologies, Inc. and its affiliates, including DeepReel Limited (collectively, “DeepReel,” “we,” “us,” or “our”). This Policy is incorporated into and forms part of the DeepReel Terms of Service.

By using DeepReel, you agree to comply with this Policy. Capitalized terms not defined in this Policy have the meanings given to them in the Terms of Service.

1. Purpose of this Policy

DeepReel enables users to create, edit, generate, and publish AI-assisted videos, avatars, voices, scripts, images, and related content. These tools can be powerful and must be used responsibly.

This Policy explains the types of uses, content, inputs, outputs, and conduct that are prohibited or restricted when using DeepReel. It applies whether you use the Services directly, through an API, through an integration, through a shared account, or through another person or organization.

You are responsible for all activity under your account and for ensuring that anyone who accesses DeepReel through your account, organization, workspace, API key, or credentials complies with this Policy.

2. General Rules

You may not use DeepReel, or allow others to use DeepReel, to create, upload, generate, edit, publish, distribute, or facilitate content or activity that:

• violates any applicable law, regulation, court order, contractual obligation, or third-party right;
• infringes, misappropriates, or violates intellectual property, privacy, publicity, confidentiality, data protection, biometric, consumer protection, or other rights;
• is deceptive, fraudulent, misleading, or intended to manipulate, defraud, or harm others;
• threatens the safety, rights, dignity, or wellbeing of individuals or groups;
• compromises the security, availability, integrity, or proper functioning of DeepReel, any third-party service, or any network or system; or
• is otherwise inconsistent with the responsible use of AI-generated video, avatars, voices, synthetic media, or related technologies.

3. Consent, Likeness, Voice, and Avatar Rules

You may not use DeepReel to create, upload, clone, generate, modify, or distribute any avatar, voice, image, face, body, likeness, persona, name, signature, performance, biometric identifier, or other identifying characteristic of any person unless you have all rights, permissions, consents, releases, and authorizations required to do so.

You may not:

• create or use an avatar, voice clone, synthetic video, or other depiction of a real person without that person’s consent or other valid legal authorization;
• impersonate another person, public figure, employee, customer, executive, celebrity, influencer, government official, political candidate, or private individual without authorization;
• falsely suggest that a person said, did, endorsed, approved, or participated in something when they did not;
• use a person’s likeness, voice, name, persona, or biometric data in a way that violates privacy, publicity, employment, union, talent, advertising, biometric, or contractual rights;
• create or distribute non-consensual intimate, sexual, humiliating, exploitative, or degrading content involving any person, whether real or fictionalized;
• create content that simulates a person’s death, serious injury, criminal conduct, medical condition, private conduct, or other sensitive situation in a misleading or harmful way; or
• remove, obscure, manipulate, or misrepresent any consent, disclosure, provenance, watermark, safety signal, or authenticity label required by DeepReel or applicable law.

If you are using DeepReel on behalf of an organization, you are responsible for ensuring that your organization has obtained and maintains appropriate consents, releases, and permissions from employees, contractors, talent, customers, speakers, presenters, or other individuals whose likeness, voice, image, or content is used with the Services.

4. Synthetic Media Disclosure and Deceptive Content

You may not use DeepReel to mislead others about whether content was generated, edited, or altered using AI or synthetic media.

You must provide clear and appropriate disclosures where required by law, platform policy, industry standards, or the context in which the content is used. This may include disclosing that a video, avatar, voice, image, or message was generated or altered by AI.

You may not use DeepReel to:

• deceive viewers into believing that AI-generated or AI-modified content is authentic footage, a real recording, or an unaltered statement by a person;
• misrepresent the source, origin, sponsorship, endorsement, or authorship of content;
• create fake testimonials, fake reviews, fake endorsements, fake customer statements, fake expert opinions, or fake user-generated content;
• create false evidence, fabricated recordings, forged communications, manipulated screenshots, or misleading documentation;
• hide or misrepresent the use of AI in a context where disclosure is legally required or reasonably necessary to avoid deception; or
• create content intended to defraud, scam, manipulate, intimidate, blackmail, or extort another person or organization.

5. Child Safety

You may not use DeepReel to create, upload, generate, edit, distribute, request, or promote content that exploits, abuses, sexualizes, harms, or endangers minors.

This includes, without limitation:

• child sexual abuse material or any sexualized depiction of a minor;
• content that grooms, lures, coerces, exploits, or manipulates minors;
• content that facilitates trafficking, abuse, bullying, harassment, humiliation, or self-harm involving minors;
• synthetic, fictional, cartoon, animated, AI-generated, or altered sexualized content involving minors or persons who appear to be minors;
• content that attempts to create or simulate a minor’s voice, image, body, likeness, or identity for sexual, exploitative, deceptive, or harmful purposes; and
• any request or attempt to evade child-safety filters or moderation systems.

DeepReel will report apparent child sexual abuse material to the National Center for Missing & Exploited Children’s CyberTipline as required by 18 U.S.C. § 2258A, and may report other apparent child exploitation or abuse to law enforcement, child-safety organizations, or other appropriate authorities where legally permitted or required.

6. Illegal, Fraudulent, or Harmful Conduct

You may not use DeepReel to engage in, facilitate, promote, or conceal illegal, fraudulent, deceptive, or harmful conduct.

This includes, without limitation:

• scams, phishing, impersonation, identity theft, social engineering, financial fraud, romance scams, employment scams, investment scams, or credential theft;
• creating fake identities, fake customer support agents, fake executives, fake employees, fake legal notices, fake invoices, or fake business communications for deceptive purposes;
• generating instructions for, facilitating, or promoting criminal activity;
• creating content that meaningfully enables physical harm, property damage, theft, evasion of law enforcement, or misuse of weapons;
• generating or distributing false emergency alerts, false public-safety information, fake crisis communications, or misleading health or safety instructions;
• unlawful advertising, spam, pyramid schemes, deceptive marketing, or unauthorized promotional campaigns;
• violating sanctions, export-control laws, anti-corruption laws, anti-money-laundering laws, or restrictions applicable to regulated industries; or
• using DeepReel in a manner that would cause DeepReel to violate applicable law.

7. Political, Election, and Civic Integrity

You may not use DeepReel to mislead, suppress, manipulate, or deceive people in connection with elections, voting, civic participation, census participation, public referenda, or other democratic processes.

You may not use DeepReel to:

• impersonate political candidates, elected officials, government officials, election workers, political parties, campaigns, public agencies, or civic institutions;
• create misleading synthetic media showing or suggesting that a candidate, official, or public figure said or did something they did not say or do;
• mislead people about voting eligibility, voting methods, voting deadlines, polling locations, ballot procedures, registration status, or election results;
• suppress, discourage, intimidate, or misdirect voters or participants in civic processes;
• create deceptive campaign materials, fundraising solicitations, endorsements, robocalls, outreach videos, or messages that conceal their synthetic or sponsored nature; or
• violate applicable election, campaign-finance, political-advertising, lobbying, or synthetic-media disclosure laws.

Political, campaign, government, or civic uses may be subject to additional review, restrictions, or approval by DeepReel.

8. Hate, Harassment, Abuse, and Extremism

You may not use DeepReel to create, promote, or distribute hateful, harassing, abusive, threatening, or extremist content.

This includes, without limitation:

• content that attacks, dehumanizes, threatens, or incites hatred or violence against a person or group based on race, ethnicity, national origin, caste, religion, sex, gender, gender identity, sexual orientation, disability, age, veteran status, immigration status, or other protected or sensitive characteristic;
• targeted harassment, bullying, humiliation, stalking, intimidation, doxxing, or threats;
• content that celebrates, glorifies, encourages, or materially supports terrorism, violent extremism, mass violence, or organized hate groups;
• recruitment, propaganda, operational support, fundraising, or instructions for terrorist, extremist, or violent organizations;
• content that encourages self-harm, suicide, eating disorders, or abuse of others; or
• synthetic depictions of real people in humiliating, threatening, violent, sexualized, or degrading scenarios without authorization.

Fictional, educational, journalistic, documentary, counter-speech, safety, or research uses may be permitted where they are lawful, clearly contextualized, and do not promote or facilitate harm.

9. Sexual Content and Non-Consensual Intimate Content

You may not use DeepReel to create, edit, upload, generate, distribute, or request:

• non-consensual intimate imagery or videos;
• sexual content involving real people without documented authorization;
• sexual content involving minors or persons who appear to be minors;
• sexualized depictions of a person’s face, body, voice, likeness, or avatar without authorization;
• content involving sexual coercion, exploitation, trafficking, blackmail, humiliation, or abuse;
• pornographic deepfakes or synthetic sexual media depicting real people; or
• content that violates applicable obscenity, age-restriction, platform, employment, or consent laws.

DeepReel may restrict, remove, or refuse to generate sexual or adult content even where such content may be lawful.

10. Violence, Weapons, and Physical Harm

You may not use DeepReel to create, promote, or facilitate content that meaningfully enables violence, physical harm, or abuse.

This includes, without limitation:

• credible threats or incitement of violence;
• instructions for making, acquiring, modifying, or using weapons, explosives, dangerous chemicals, or harmful biological materials;
• content that facilitates terrorism, violent extremism, murder, assault, kidnapping, trafficking, stalking, abuse, or evasion of law enforcement;
• graphic or gratuitous violence intended to shock, harass, or glorify harm;
• content that encourages suicide, self-harm, or dangerous challenges; or
• deceptive emergency, medical, safety, or crisis content that could cause physical harm.

11. Professional, Regulated, and High-Stakes Uses

You may not use DeepReel to provide professional advice or make high-stakes decisions without appropriate human review by qualified professionals.

You may not use DeepReel as a substitute for legal, financial, medical, tax, accounting, employment, insurance, safety, mental-health, educational, or other professional advice. You are responsible for verifying all outputs before relying on, publishing, or distributing them.

You may not use DeepReel to make or substantially assist decisions about a person’s eligibility, selection, access, status, rights, benefits, employment, credit, housing, insurance, healthcare, education, legal rights, immigration, criminal justice, or other high-impact matters unless the use is lawful, appropriately supervised, and independently reviewed by qualified humans.

You may not submit protected health information or other regulated health data to DeepReel unless DeepReel has expressly agreed in writing to do so under appropriate terms.

12. Intellectual Property and Third-Party Rights

You may not use DeepReel to infringe, misappropriate, or violate the intellectual property or other rights of DeepReel or any third party.

You may not:

• upload, copy, generate, modify, or distribute content that infringes copyrights, trademarks, trade secrets, patents, publicity rights, privacy rights, moral rights, or contractual rights;
• use third-party logos, brands, characters, artwork, music, scripts, images, voices, performances, or likenesses without authorization;
• create misleading endorsements, sponsorships, affiliations, or brand associations;
• remove or alter copyright notices, watermarks, provenance information, rights-management information, or attribution markers;
• use DeepReel to create counterfeit goods, fake advertisements, misleading product demonstrations, or unauthorized brand impersonations; or
• use outputs in a way that violates third-party platform rules, licensing restrictions, or applicable laws.

You are responsible for ensuring that you have all rights necessary to use your inputs and outputs.

13. Security, Abuse, Scraping, and Platform Integrity

You may not misuse, interfere with, or attempt to compromise DeepReel or any related system, network, model, API, or infrastructure.

You may not:

• access or use DeepReel without authorization;
• share, sell, transfer, or misuse account credentials, API keys, or access tokens;
• bypass, disable, evade, or interfere with safety systems, moderation systems, rate limits, access controls, usage limits, watermarks, attribution systems, or security measures;
• use bots, scrapers, automated tools, or bulk account creation without authorization;
• reverse engineer, decompile, extract, copy, scrape, or attempt to derive source code, models, weights, training data, system prompts, safety mechanisms, or underlying components;
• use DeepReel to develop, train, benchmark, or improve a competing product or AI model without authorization;
• use DeepReel outputs, platform data, or generated content to create datasets for training, fine-tuning, testing, or improving machine-learning systems without authorization;
• probe, scan, test, or exploit vulnerabilities without written authorization;
• upload malware, harmful code, spyware, ransomware, credential stealers, or content that facilitates unauthorized surveillance; or
• overload, disrupt, degrade, or interfere with DeepReel’s services or infrastructure.

14. Spam, Manipulation, and Platform Misuse

You may not use DeepReel to create or distribute spam, manipulative content, or inauthentic activity.

This includes, without limitation:

• mass-generated deceptive messages, outreach, comments, reviews, testimonials, endorsements, or ads;
• coordinated inauthentic behavior;
• fake engagement, fake accounts, fake identities, fake reviews, or artificial amplification;
• undisclosed paid promotions, affiliate content, testimonials, or endorsements where disclosure is required;
• deceptive sales, marketing, recruitment, fundraising, or lead-generation campaigns; or
• content that violates email, telemarketing, robocall, SMS, advertising, consumer-protection, or platform rules.

15. Data Protection, Privacy, and Confidentiality

You may not use DeepReel to collect, process, upload, generate, infer, disclose, or distribute personal data in violation of applicable law or without proper authorization.

You may not:

• upload personal data, confidential information, trade secrets, biometric data, voice data, face data, or sensitive information unless you have the right to do so;
• use DeepReel to identify, track, profile, surveil, or monitor individuals without legal authorization;
• create or distribute content that reveals private personal information, including addresses, phone numbers, government identifiers, financial information, medical information, credentials, or private communications;
• create synthetic media that invades privacy or falsely portrays private conduct;
• violate workplace, employment, education, customer, contractor, or data-protection obligations; or
• use DeepReel to circumvent consent, notice, access, deletion, opt-out, or other privacy rights.

16. Restricted Industries and Sensitive Contexts

DeepReel may prohibit, restrict, or require additional review for use in certain sensitive contexts, including:

• healthcare, mental health, pharmaceuticals, or medical advice;
• financial services, lending, insurance, investment, or tax advice;
• legal services or legal advice;
• employment, recruiting, workplace monitoring, or worker evaluation;
• education, student assessment, or child-directed services;
• law enforcement, public safety, military, defense, intelligence, or border control;
• political, election, lobbying, or government communications;
• biometric identification, surveillance, or identity verification;
• adult content, dating, gambling, alcohol, tobacco, controlled substances, or other regulated goods or services; and
• any use that DeepReel determines may present elevated legal, safety, reputational, or operational risk.

DeepReel may require additional representations, approvals, restrictions, or agreements before allowing use in these contexts.

17. Use by Agencies, Customers, and Downstream Users

If you use DeepReel to create content for clients, customers, employers, agencies, affiliates, contractors, or other third parties, you are responsible for ensuring that those uses comply with this Policy, the Terms of Service, and applicable law.

You may not provide access to DeepReel, embed DeepReel into another product, resell DeepReel, white-label DeepReel, or make DeepReel available to downstream users unless authorized by DeepReel.

Where authorized, you must ensure that any downstream users are bound by terms and restrictions at least as protective of DeepReel as this Policy and the Terms of Service.

18. Reporting Misuse

If you believe that DeepReel has been used in violation of this Policy, please contact us at support@deepreel.com.

Your report should include, where available:

• a description of the suspected violation;
• links, screenshots, videos, account names, or other identifying information;
• the reason you believe the content or activity violates this Policy;
• your contact information; and
• any other information that may help us investigate.

DeepReel may review reports in its discretion and may take action where appropriate.

19. Enforcement

DeepReel may monitor, review, moderate, remove, restrict, block, label, watermark, refuse to generate, or disable access to inputs, outputs, accounts, workspaces, projects, models, avatars, voices, videos, or other content where we believe this Policy, the Terms of Service, applicable law, third-party rights, or platform rules may be violated.

DeepReel may take any action it considers appropriate, including:

• warning you;
• requiring changes to content or usage;
• refusing, blocking, or limiting generation or export;
• removing, disabling, or restricting content;
• suspending or terminating accounts, workspaces, projects, API keys, or access;
• limiting credits, features, usage, or account functionality;
• preserving or disclosing information where legally permitted or required;
• cooperating with law enforcement, regulators, courts, platforms, rightsholders, or safety organizations; and
• taking legal action.

DeepReel is not obligated to monitor all content or activity and does not assume responsibility for user content or outputs. DeepReel may make enforcement decisions in its discretion, and failure to enforce this Policy in one instance does not waive our right to enforce it in another.

20. Updates to this Policy

DeepReel may update this Policy from time to time. The updated version will be effective when posted, unless otherwise stated. Your continued use of DeepReel after an updated Policy is posted means that you accept the updated Policy.

21. Contact

Questions about this Policy may be sent to support@deepreel.com.